Helen Przhonskaya

Kyiv, Ukraine

Founder and creator of a slow fashion brand PRZHONSKAYA, Helen always follows profound principles, building trusting and strong relationships within a community of like-minded people.

Adhering to the concept of universality, as well as the ideas of CLEAN WEARING, her fashion brand uses certain fabrics and colors, so that garments from different collections blend well and form a holistic wardrobe.

I had the pleasure of telling stories with Helen for her earlier fashion campaigns and teleported her directly on my favorite skirt and dress from her SS17 collection and travel back in time.

It was fascinating to see her new showroom and hear about the memorable fashion show she presented this year just before the lockdown.

The concept of the show was about the uncertain future of Fashion and unavoidable and grandiose change of the industry.

“Our static does not exclude development; it is about stability and awareness. Now a wanderer can let go of his inner experience and become a movement.”